Pink Bear

Launched in 2021 as a vibrant sister brand under the renowned Yatsen Holding, Pink Bear is a fast-growing cosmetics brand proudly originating from China's C-Beauty scene. Dedicated to bringing sweet, playful, and budget-friendly makeup to Gen Z, the brand is globally celebrated for its viral, velvety lip muds and adorable, girl-next-door packaging. Fusing high-quality formulas with a fun, youthful energy, Pink Bear is the ultimate go-to brand for effortless daily looks and a touch of sweetness.